5 Ways to Weave a Story Around Your Startup

August 4, 2017


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What makes your product stand out? What does your startup has that the other are not offering already? Why should anyone be even looking at what you have to offer over anyone else who is already set up in the current market?

These are some basic questions that you should be asking yourself when you go out to make your own startup. This is just a beginning of series of questions that you will receive once you try to step out of your comfort zone and do something you have already imagined or wanted for a long time. Before jumping into anything, all of us should be on the same page.

If you look it up yourself, you’ll see that Wikipedia uses a word with “product”. If you have not looked it up yet, then let me cut out some web surfing for you. Wikipedia uses the word “innovative” along with “product”. So, a startup isn’t just some sort of business that provides products or services. It is supposed to be a business that provides “innovative product”, an innovative idea, an innovative process. I hope you get the point.

Today, everyone is thinking about running their own startups and being their own boss and have a laid back life. You don’t have to report to anyone, you don’t have to work shifts. You can work right from your home if you have started some startup like website development and design or something that can be handled remotely. You can hire the people you like. It is basically a cluster of startups currently. And it is not that hard to start one, anyone can do it if they have enough dedication to do so. Initiating a startup is definitely not a child’s play. But, it is not too hard as well. All you have to do is work hard to strive for better results and move towards your goal.< need to become successful? Let us face facts because these are not the only things you need to boost up your startup. You need to stand out in the crowd to be able to become successful. But how would you do that?

Well, we have summed up five ways to weave a story around your startup to take the lead in the market.

Be Unique

I cannot stress this point enough. If you have something that is not present in the current market, people will come to you like a dog runs after a ball. It is obvious that if you have something new to bring to the table, then you are already ahead of everyone else in the room. In this case, you have people talking about your business or product. We already have Facebook, Twitter and Google+ as top three social sites. If you make another one, you will only suffer, until unless you have something these big three platforms don’t have. See the point? how important it is to be unique.

Determine Your Goal

What good would it do if you had a product in your hands, but you don’t have a goal? Is this situation even possible? Yes, it is. Maintaining a goal gives you an idea of what you need to do and which direction you need to head into. If you don’t create a goal for yourself, then you will be running wildly wherever you can and waste your time, money and effort. You may reach your goal, you may be able to deliver an amazing product, but you would have wasted a whole lot of time in achieving it. So, before you even begin, determine a goal for your startup.

Be Consistent

Suppose you started an internet blog. When you started, you posted every day. But, after a week or two, you feel exhausted or maybe even bored ( I would not find it shocking). When you get bored of what you started, you tend to do things half heartedly, which leads to failure. By decreasing you post to once a month from everyday, you just decreased your activity and people will not have any new content for that period of time. Or, you kept posting on, but the quality of content has withered away with time. You need to be consistent in both, quality wise and quantity wise.

Believe In Yourself

This is somewhat like a morale booster, but it definitely works. The logic behind this point is that if you cannot convince yourself that you have what it takes to create something out of the box or if you cannot convince yourself that you do not have what it takes to lead, then why would anyone else believe in you or your product or your startup? So, no matter what, never lose faith in yourself.

It Is NEVER Too Late To Start

Does it matter if you are 20 or 30, or maybe 40+ when you make your own startup company? Nope, not even the slightest. Starting a business has nothing to do with your age. You only need to have an amazing idea, consistency, faith in yourself and hard work.

If you follow these above mentioned five points, your startup can definitely achieve what it deserves. Success does not come overnight. It takes time to get things heated up. So, hang in there and do your best. Best of luck in your endeavours!