Web Design And SEO For Contractors And Realtors.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. When hunting for a house, about 40% of home buyers also go online. A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. Photos and videos are important aspects of a website of good quality and especially to real estate site. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. In addition to the videos, it is vital to capture the property testimonials. According to research, adding a video to a page increases the traffic of inbound link by three times.
The fourth aspect is having the website designed to work on mobile devices. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. The web design for the real estate business should have a responsive design to mobile devices.
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