Law Firm Marketing Consultant
There are several things that you need to take in mind when hiring a law firm consultant. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Consider if the Consultant is a Lawyer as well
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. Legal firm marketing is completely different from any general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Your Personality and Personal Preferences Matter
There several marketing techniques. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. If you do this, you will be following through the marketing efforts from a place of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.
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