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May 22, 2019


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How to Market a Children’s Book

It is obvious that it has taken much of your commitment to writing a kid’s book but for it to succeed, you have to do more. It is very hard to market first reader books. Ensure you peruse more pages such as this article to get more information. You should read this blog to learn how to market children’s books.

You should be keen on the cover. The cover art used can make or break a children’s book. In case it does not entice children and match with their background, there are high chances of it not succeeding. Ensure the cover art you use stands out among many books regardless of whether it is in an online store or on a retailer bookshelf. You should use art that appeals to kids and colors that are vibrant and bright to be sure if children are to select a book among many, they will choose yours.

Work with librarians and bookstores. You should get in touch with librarians in your locality and ask what you need to do for them to place your children’s book into their book club programs and list of the recommended reads. Some librarians host children for book reading programs and as an author, you need to enroll so that you can participate. Another way of giving your children’s book exposure is using your local bookstore. Some bookstores host children’s hours whereby you can read your book and decide to sign bought copies for the children.

Use a website. Although there is a high need in developing a children-friendly website, it is more essential to be at par with the law regulating children and the internet. The laws stipulating what marketing to children should entail are tight to ensure children are safe from online hazards as well as predators. You need to make yourself familiar with the children’s privacy protection act so that your site and online marketing strategies are at par with the law.

Ensure you join organizations. To link up with individuals who purchase and promote books, consider joining children’s books associations. The newsletters of these organizations have much information on how children gain by reading your book as a member. Additionally, their meetings are a suitable place to make your book more popular.

Consider children’s book awards and festivals. An award-winning book increases in recognition thus making your marketing journey easier. It is worth knowing that fees apply for most children’s book awards and need a paperback. Book fairs are a good way of you interacting with your target audience directly thus spread the word about your book. On top of applying in advance, you should also give a paperback version.

Now that you have learnt much on how to market a children’s book, try your luck.